Understand.
Collaborate. Innovate.

Use self-awareness, empathy and insight to solve problems and work together, better.

The Basadur Profile helps to develop happy, collaborative teams and individuals that can innovate effectively and sustainably. It does this by analyzing how individuals approach problem solving.

By using the profile you will:

  • gain deep understanding of your problem solving style and how it impacts your performance, working relationships and ability to drive innovation forward
  • learn to work with your Profile to optimize your performance and enjoy your work
  • build collaborative, innovative, happy teams
  • manage your team more effectively with greater insight into their preferences, strengths and weaknesses
Take the Basadur Profile now
Everyone approaches problem solving differently.
The Basadur Profile helps you identify which of the four key problem solving styles you prefer:

Generator
‘I like to get things started’
Generators love finding new problems and opportunities to work on.

Conceptualizer
‘I enjoy taking time to really define the problem’
Conceptualizers like to define a problem and put together ideas and solutions.

Optimizer
‘I enjoy turning ideas into a practical solutions.’
Optimizers like to refine and evaluate ideas, turning abstract notions into practical plans.

Implementer
‘I want to get things done’
Implementers do what is necessary to get the job done.
Find out which style you prefer.
Take the profile.
Whether you are an individual who wants to know more about your problem solving style, a manager seeking greater insight into your team or a consultant who wants to use the Profile to deliver better results to your clients, we have a package to suit.
Get Started Prices start from just $25 USD Click here now
Understand diverse thinking
Each style of problem solving is vital to the innovation process. However, differences in approach can create friction in teams and frustration in individuals.
Use insight to work better
That’s why we created the Basadur Profile. By gaining insight into yourself and others you can understand, appreciate and harness this diversity in thinking to collaborate and innovate more effectively.
Foster creativity and collaboration
The Basadur Profile is not a personality test that divides people into fixed categories. It is a tool to help individuals, teams and organisations understand how to increase creativity and innovation in a supportive environment.

About the Basadur Profile
The Basadur Profile was developed by innovation expert Dr Min Basadur. Based on 40 years of organizational psychological research, the profile has been taken by over 150,000 people to date.

That’s why we’re trusted by some of the world’s biggest and most innovative companies: